2024-2025 / GEST3014-2

Principles of marketing

Duration

50h Th

Number of credits

 Bachelor in economics and business management5 crédits 
 Bachelor in business engineering5 crédits 

Lecturer

Nadia Steils

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course is taught in French.

Learning outcomes of the learning unit

This course is taught in French.

Prerequisite knowledge and skills

This course is taught in French

Planned learning activities and teaching methods

This course is taught in French

Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course


Further information:

This course is taught in French

Course materials and recommended or required readings

Platform(s) used for course materials:
- LOL@


Further information:

Les documents seront postés sur Lola.

Exam(s) in session

Any session

- In-person

written exam ( multiple-choice questionnaire, open-ended questions )

Written work / report

Continuous assessment


Further information:

This course is taught in French

Work placement(s)

Organisational remarks and main changes to the course

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Contacts

   

Association of one or more MOOCs