Duration
15h Th, 10h Pr, 2d FW
Number of credits
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
This course prepares students for tourism-oriented territorial diagnosis and introduces strategies for a tourist destination. It develops the notions of marketing mix and questions sustainable tourism development. The course involves collective work on analysing a tourist destination, its spatial planning, and its marketing positioning.
Learning outcomes of the learning unit
Strategic use of the concept of "destination'
Assessing a tour or a destination
Cartographic analysis
Writing strategic recommendations
Use of the Bussiness Canevas Model
Prerequisite knowledge and skills
Cartography
Statistic
Planned learning activities and teaching methods
After a theoretical introduction to circuits and destinations, the course analyses numerous international examples to develop a critical use of tourism development tools and strategies and presents the tools of the marketing mix.
Students will analyse a tourist destination from the perspective of its spatial planning and marketing positioning.
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face course
Additional information:
Lectures and case studies. Collaborative work.
Hybrid mode possible if the situation requires it
Course materials and recommended or required readings
Exam(s) in session
Any session
- In-person
oral exam
Written work / report
Further information:
Oral exam (60%) and reports on case studies (40%)
Work placement(s)
Organisational remarks and main changes to the course
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Contacts
Prof. Dr. Serge Schmitz 04/3665629 S.Schmitz@uliege.be