Duration
30h Th
Number of credits
| Doctoral training in economics and business management (Management) | 5 crédits |
Lecturer
Language(s) of instruction
English language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Advanced Topics in Marketing has been designed to enable you to complete an in-depth analysis (Literature review) of a current or emerging marketing issue. The exploration of your own research area combined with an appreciation of related topics should provide you with a good knowledge of a variety of specialist domains in the dynamic field of marketing.
Learning outcomes of the learning unit
Although topics may vary according to current marketing environment and special interests/experience of the lecturer and/or the students, the overall aim of this course is to study current or emerging issue in areas of marketing such as: sustainability, digitizing products and services, digital customer experience, data-driven marketing strategies, the sharing economy, platforms/ecosystems, scarcity, value co-creation...
The course is highly interactive in that you will be required to demonstrate your ability to analyse, write about, and visually and orally present information to others on advanced topics in marketing. Additional value of the course is in developing skills for finding relevant and high-quality literature, using referencing software, and writing and speaking in English for an academic audience.
Prerequisite knowledge and skills
Operational and Strategic Marketing
Planned learning activities and teaching methods
See organization
Mode of delivery (face to face, distance learning, hybrid learning)
Blended learning
Additional information:
Participants will be divided into small teams or work individually. Each team or individual will select a topic, either provided by the professor, or of their own interest. Each team or individual will write and present a comprehensive paper (max. 20 pages) based on the most current marketing literature (recent high-quality journal articles & books) dealing with the selected topic.
The learning format will be informal interactive sessions, rather than formal "ex cathedra" type lectures.
Time distribution:
- Lecture: 4 hours
- Project in team: 84 hours
- Presentations: 8 hours
Course materials and recommended or required readings
The course material consists of slides and articles.
Your course grade will be determined by the Research Paper (75%),
and the Oral Presentation (25%).
Work placement(s)
Organisational remarks and main changes to the course
The course is organized once every two academic years and will be organized in 2023-2024. The next edition then is in 2025-2026.
If you want to follow this course, please contact Professor Willem Standaert beforehand at willem.standaert@uliege.be and share:
1) Topic of your research (Title of your thesis and supervisor(s))
2) Your background in Marketing (relevant educational and/or company experience)
Contacts
Lecturer: Willem Standaert, Associate Professor, willem.standaert@uliege.be