Duration
Creative workshop: mediation mechanisms (part I) : 15h Th, 15h Pr
Editorial communication workshop (part II) : 15h Th, 15h Pr
Number of credits
| Master in communication, professional focus in publishing and the publishing industry | 5 crédits | |||
| Master in communication, professional focus in cultural mediation and public relations | 5 crédits |
Lecturer
Creative workshop: mediation mechanisms (part I) : Elise Vandeninden
Editorial communication workshop (part II) : Tanguy Habrand
Coordinator
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
Illustrated with numerous examples, this workshop focuses first on the elements of editorial design, paratext and book production. It then considers the basic principles involved in setting up a press service, whether aimed at professional journalists or other intermediaries. Finally, it explores the possibilities offered to publishers in terms of advertising and direct promotion in bookshops (POS) or on social networks, taking into account the specific features of each channel.
The practical side of this course involves the definition of an original publishing project (book, collection or label), in the form of a virtual participatory financing campaign, whether it's a fully-fledged creation or an in-depth overhaul of a product available on the market. The expected final product consists of a dossier including original creations (back cover text, press release, publications adapted to social networks) and descriptive elements for everything relating to the campaign strategy and promotional elements too specific to be physically produced.
Learning outcomes of the learning unit
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
This workshop aims to develop students' skills in designing elements related to editorial design and promotion.
Prerequisite knowledge and skills
Creative workshop: mediation mechanisms (part I)
Not available
Editorial communication workshop (part II)
/.
Planned learning activities and teaching methods
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
Theory and practice.
Mode of delivery (face to face, distance learning, hybrid learning)
Creative workshop: mediation mechanisms (part I)
Face-to-face course
Editorial communication workshop (part II)
Face-to-face course
Course materials and recommended or required readings
Creative workshop: mediation mechanisms (part I)
Not available
Editorial communication workshop (part II)
/.
Creative workshop: mediation mechanisms (part I)
Written work / report
Continuous assessment
Additional information:
not available
Editorial communication workshop (part II)
Written work / report
Work placement(s)
Editorial communication workshop (part II)
/.
Organisational remarks and main changes to the course
Editorial communication workshop (part II)
/.
Contacts
Creative workshop: mediation mechanisms (part I)
elise.vandeninden@uliege.be
Editorial communication workshop (part II)
Tanguy Habrand
tanguy.habrand@uliege.be
Association of one or more MOOCs
Editorial communication workshop (part II)
There is no MOOC associated with this course.