Strategic diagnostics and analytical work

Duration

30h Th

Number of credits

Lecturer

Nicolas Neysen

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This is an introductory course on corporate strategy.
It addresses the issue of the strategic diagnosis of an organization (not limited to commercial enterprises only).
It will cover the organization's mission, vision, goals and objectives, organizational culture, stakeholders, the general context that influences the strategy to be adopted (macro-environmental parameters), competitive analysis, internal analysis of strengths and weaknesses, and many other elements that help to make a serious and objective diagnosis of a particular organization.
The resulting synthesis work must also demonstrate knowledge of the main quality standards for scientific writing. The spirit of analysis, data processing, mobilization of scientific sources, strict formalism, must be considered as tools for learning scientific rigor.

Learning outcomes of the learning unit

At the end of this course, the student should be able to :
- know the different ingredients of strategic analysis;
- master the tools related to the strategic diagnosis of an organization;
- apply a strategic analysis approach to a critical organization;
- Adopt a critical look at the strategic choices made by an organization;
- Formulate recommendations resulting from a strategic diagnosis.
 
At the end of the synthesis work, the student should be able to :
- Identify the problematic of a subject of reflection - Determine a specific objective and clear hypotheses in a research work - Search, select and synthesize information from scientific sources. - Criticize this information - Identify and reformulate converging and diverging arguments - Take a critical look at the argumentation - Confronting authors' theses with other theses - Select consistent arguments to formulate an opinion - Work in a team, i.e. share tasks, submit individual work to the group for approval and share the results obtained.

Prerequisite knowledge and skills

Writing skills in English.

Planned learning activities and teaching methods

Lectures and work in sub-groups for the writing of the synthesis work.

Mode of delivery (face to face, distance learning, hybrid learning)

Blended learning


Additional information:

Students registered for this course must register on the course website on the Lol@ platform.
Groups will be formed of 6 students.
Please note: groups must be made up of students belonging to the same program of study (i.e. those in the Business Engineering program cannot mix with Economics and Management Sciences). The reason being that the synthesis work that will result from the strategic diagnosis will also serve as a basis for evaluation in the English courses.

Recommended or required readings

Imposed book : 
Stratégie des organisations (DeBoeck Supérieur, 2017), Nicolas Neysen, 252p.

Exam(s) in session

Any session

- In-person

written exam ( multiple-choice questionnaire )

Written work / report


Additional information:

The final evaluation will be based on :

 

- an individual written exam on strategy knowledge

- a written report (in group)

 

To pass the course, students must pass the individual exam (i.e. at least 50%). If you fail the exam, your group work grade will not be taken into account in calculating your final grade.

 

For the second examination, the exam will no longer be a MCQ. Depending on the number of students concerned, the exam will be either oral or written, with open-ended questions.

Work placement(s)

Organisational remarks and main changes to the course

Contacts

Nicolas Neysen, Ph.D. Digital Transformation Lead Rue Louvrex 14 - 4000 Liège

nicolas.neysen@uliege.be





 

Association of one or more MOOCs

Items online