Programme content
Programme
The teaching (10 credits) includes 4 modules.
Module 1 - Strategic Assessment
- Introduction
- Context analysis recap
- Industry examples
Module 2 - Innovation
- Management of Innovation
Module 3 - Ideation
- Ideation methodology for innovation
Module 4 - Designing a Minimum Viable Business Plan
- Anatomy of a Business Plan
- Group work mentoring by professors
- Final presentation
Learning outcomes
Module 1 - Strategic Assessment
Be able to write a report to convince management that "business as usual' is no longer an option based on
1- External Analysis
- Environmental analyses, with focus on disruptors (trends and players/PESTEL)
- The insurance industry in Luxembourg (5 Forces model)
- The ecosystem's network environment, highlighting the various flows (i.e. data, physical assets, money) between main stakeholders
2- Internal Analysis
- Brief history and general presentation / key figures about the company
- Strategic segmentation
- End-to-end view of one specific key business process
- Network analysis to identify maturity and areas for improvement (Network Asset Inventory)
3- A conclusion with major key takeaways (i.e. SWOT) and key argumentations to convince management that "business as usual" is no longer an option
Module 2 - Innovation
- Defining innovation and its different types
- Understanding diruptive innovation and the innovator's dilemma
- Understand how to respond to disruptions and provide a solution to the innovation dilemma
- Understand the entrepreneurial mindset and build a toolbox for successful disruptive innovation projects by learning about Design Thinking, Lean Startup and Business Model Innovation processes.
Module 3 - Ideation
- Ability to use an ideation method to identify alternative innovation projects
- High level examination of feasibility of potential projects
- Building and delivering a pich for investors and other decision makers synthesising the main elements of the proposal
Module 4 - Designing a Minimum Viable business Plan
- Taking a multidisciplinary approach to comprehensively assess feasibility and viability of a project
- Developing a feasibility analysis into an action plan
- Writing and presenting a business plan to decision makers for the commitment of resources for implementation