Programme content
This program is designed to offer a global vision of the different themes of general management.
- Module 1 : Accounting and Finance
- Module 2 : Organizations and Human Resources
- Module 3 : Strategic Marketing
- Module 4 : Strategy and Sustainability
- Module 5 : Corporate Finance
- Module 6 : International Business
- Module 7 : Management Information System
- Module 8 : Project Management
- Module 9 : Global Economics and Governance
- Module 10 : Ethics
- Module 11 : The i-Business Game
These themes thus cover a large part of the problems and challenges facing companies today. The validation of the acquired knowledge is carried out by a final integrative test in the classroom during the Business Game. This business game takes the form of a market simulation. Students are gathered in different fictive companies and are the board members in charge of presenting a viable strategy and carrying it out during the game defending their market share and profitability.