2024-2025 / MARK9304-1

Principles of Marketing

Duration

8h Th, 60h AUTR

Number of credits

 Master in management, professional focus in MBA (MBA)5 crédits 

Lecturer

Laurence Dessart

Language(s) of instruction

English language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

Learning outcomes of the learning unit

Prerequisite knowledge and skills

Planned learning activities and teaching methods

Mode of delivery (face to face, distance learning, hybrid learning)

Course materials and recommended or required readings

Work placement(s)

Organisational remarks and main changes to the course

Contacts

Association of one or more MOOCs