Duration
9h Th
Number of credits
| Master in sales management, professional focus (en alternance) | 1 crédit |
Lecturer
Language(s) of instruction
English language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
This course aims to equip students with the fundamentals in research methods in order to develop their final thesis.
Learning outcomes of the learning unit
At the end of this course you will be able to:
- structure and plan your master project
- draft an appealing literature review
- make sound theoretical and methodological choices
- present and discuss research findings (with a focus on case study method)
- develop your critical thinking
- make explicit and justify your choices
- strengthen your writing and presentation capacity
Prerequisite knowledge and skills
None
Planned learning activities and teaching methods
Interactive sessions combining contents supplied by the teacher with practical implementation exercises based on the participants' projects. Numerous methodological resources will be made available to students.
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face course
Further information:
The sessions are in-person sessions and will not be recorded. Online resources will be made available to students. Preparation work can be asked before the course.
Course materials and recommended or required readings
Written work / report
Additional information:
Group report exposing the the context of a study, its research questions, its theoretical framework, its proposed methods, and an indicative bibliography.
Work placement(s)
Organisational remarks and main changes to the course
Contacts
Prof. Nadia Steils (nadia.steils@uliege.be)