Duration
24h Th, 60h AUTR
Number of credits
| Master in management, professional focus in MBA (MBA) | 5 crédits |
Lecturer
Matthias Vieth
Language(s) of instruction
English language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The era of linear innovation management and incremental product and service improvement has come to an end. In a fast changing and uncertain environment with digital technologies affecting almost every aspect of our economies and societies, business leaders must anticipate key trends impacting their businesses to respond quickly. Leaders must have the tools, skills and mindset to identify and assess key trends and derive implications for possible future outcomes in order to develop, iterate, and implement value-creating innovative solutions for sustainable business success.
The components of this course are related to topics such as entrepreneurship, startups, and the external environment of a company. Therefore, we will also draw on your acquired skills from the past courses "The firm's external environment" and "Entrepreneurship and Business Modeling".
Learning outcomes of the learning unit
The goal of this module is to provide students with the mindset, skills, and tools to drive innovation in a complex and rapidly changing environment. To this end, the module draws on state-of-the art concepts, tools, and techniques deployed by highly innovative and successful companies from a variety of industries (B2B/B2C).
In particular, this module provides students with the following key benefits:
- acquire the skills and tools to identify major trends and industry dynamics and assess their impact on industries and particular businesses
- be able to create a set of possible "futures"
- be able to generate deep insights into customer needs for possible future states
- be able to apply design thinking and running lean principles in order to rapidly and successfully design innovative solutions and viable business models for different futures.
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Mode of delivery (face to face, distance learning, hybrid learning)
face-to-face
Course materials and recommended or required readings
- Preparatory work (individual paper & written team report)
- Class participation
- Class presentations
Work placement(s)
Organisational remarks and main changes to the course
The seminar will take place at the Kloster Heidberg in Eupen. It will be organized over a weekend from Friday 5pm until Sunday 1pm.
Contacts
Motullo@fh-aachen.de