Duration
24h Th, 60h AUTR
Number of credits
| Master in management, professional focus in MBA (MBA) | 5 crédits |
Lecturer
Language(s) of instruction
English language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
At the beginning of the course, we will examine "Porter's concept of five forces". A full understanding of the concept is essential for a firm to be successful in an international market environment. This also covers assessing and selecting the markets (product markets, customer markets, regional markets) a firm wants to operate in.
As the course proceeds, we will expand our analysis by considering basic microeconomic aspects regarding markets and prices followed by a discussion on how different types of market structure influence a firm's competitive strategy. We will then examine firm behavior in markets with asymmetric information as well as in platform markets.
Through case studies, we will analyze how successful companies have deployed the concepts discussed in class to create and sustain competitive advantage.
The module starts with presenting and developing the foundations of microeconomics, followed by practical considerations.
Learning outcomes of the learning unit
At the end of this course, students should be able to:
- apply "Porter's Concept of Five Forces" in view of assessing and selecting the markets a firm wants to operate in;
- analyze the competitive environment of a firm applying advanced microeconomics and using appropriate methods of analysis;
- accurately assess the key factors and dynamics that shape the nature of a company's markets ;
- assess the competitive positioning of a firm's business.
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Mode of delivery (face to face, distance learning, hybrid learning)
face-to-face
Course materials and recommended or required readings
The evaluation will be based on the following components:
- Grading of individual work
- Grading of participation in discussion of microeconomic topics: price discrimination, asymmetric information and platform markets
- Grading of groups in discussing/presenting results in case studies
Work placement(s)
Organisational remarks and main changes to the course
The seminar will take place at the Kloster Heidberg in Eupen. It will be organized over a weekend from Friday 5pm until Sunday 1pm.
Contacts
fredebeul-krein@fh-aachen.de